Analysing intentions to adopt shared electric mobility using structural equation modelling approach

Abstract

Among the well-established sustainable transportation strategies, shared electric mobility has emerged as a promising alternative. This study investigates the factors influencing behavioural intentions to adopt shared electric mobility services, employing an extended model combining Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) theories within the Structural Equation Modeling (SEM) framework. The study was conducted in the United Kingdom with 726 responses. Key findings reveal that personal innovativeness, perceived usefulness, and social influence positively drive shared electric mobility adoption intentions, while scepticism, perceived risk, and habitual reliance on private vehicles act as significant barriers. Furthermore, habit of car-usage has positive impacts user’ scepticism and perceived risk, and negative impact on perceived usefulness, underscoring the critical role of habit in shaping adoption behaviours. These results contribute to a deeper understanding of adoption dynamics, offering valuable insights for policymakers and service providers to formulate interventions that promote shared electric mobility adoption.