Preferences of Public Transport Passengers Towards Contactless Card Payments - The Case of Greece

Abstract

This research aims to evaluate public transport passengers' preferences regarding contactless bank card payments. Data collection was conducted through an online questionnaire with focused questions, completed by 550 commuters. Subsequently, binary and multinomial logistic regression models were developed, which showed that the likelihood of acceptance and use of the new ticket validation system is influenced by convenience, familiarity with contactless payments, demographic characteristics, habits, and passenger’s opinions on a modern and digital transport system. As the difficulties in purchasing tickets decrease and payment security is ensured, passengers are more likely to adopt the new payment and boarding system. Those who seek information about the new system are more likely to embrace it, as they recognize its benefits. Access to information and familiarity with contactless payments play a critical role in strengthening their confidence, making them more open to new payment practices, such as using bank cards or digital wallets.