Bundle Design for Mobility as a Service

Abstract

Mobility as a service (MaaS), which offers users access to different transportation modes through an integrating platform by paying a discounted subscription fee, is becoming prevalent worldwide due to its potential in increasing transportation equity and accessibility. The success of the MaaS depends on users shift to subscribing than pay-as-you-go for using different transportation modes, which is highly reliant on bundle assortment, and its subscription fee. This paper investigates the optimal assortment and cost of the MaaS bundle considering the users travel needs, and provides a foundation for designing optimal MaaS bundles. The analysis shows that the number of trips offered in MaaS bundles should be equal to or greater than the travel needs of the users. Moreover, the analysis shows that the market share of the MaaS is at most 50%, and the majority of the users still prefer to pay for their trips as they go.