Am I willing to give up my car? An analysis about the willingness of Dutch citizens to adopt MaaS and the triggers affecting their choices.
Francisco J. Bahamonde-Birke, Luuk Frowijn, Coco Van Gils, Rutger Helmink, Sophie Henkus, Sanna Van Der Hoeven, Mathilde Kolkman, Tim Van Onzen, Lisette Ronteltap, Dinah E. Wehl, Dick F. Ettema
- Conference
- hEART 2022: 10th Symposium of the European Association for Research in Transportation (2022)
- Publication year
- 2022
Abstract
Mobility-as-a-Service (MaaS) is a new way to understand mobility, which integrates services such as car-sharing, bike-sharing, public transport, etc. Its goal is that mobility requirements be no longer privately-owned mobility resources, but requested on-demand. In this paper we considered the willingness to adopt MaaS services, choices between different kinds of MaaS subscriptions as well as the choice between MaaS and private vehicle ownership by means of two choice-experiments, address simultaneously on the basis of an HDCM framework.
The results show that the willingness to adopt MaaS is greatly influenced by the sociodemographic characteristics of the individuals, while the WTP for different mobility services within MaaS subscriptions lies below the current prices paid for those services individually. However, the WTP exhibits a large variation across individuals indicating that MaaS may be interesting for specific user groups.
How to cite
Francisco J. Bahamonde-Birke; Luuk Frowijn; Coco Van Gils; Rutger Helmink; Sophie Henkus; Sanna Van Der Hoeven; Mathilde Kolkman; Tim Van Onzen; Lisette Ronteltap; Dinah E. Wehl; Dick F. Ettema (2022). Am I willing to give up my car? An analysis about the willingness of Dutch citizens to adopt MaaS and the triggers affecting their choices.. In: hEART 2022: 10th Symposium of the European Association for Research in Transportation.