Exploring Willingness to Pay of Urban Air Mobility and On-Demand Transport; A Pooled SP and RP Mode in Greater Jakarta

Abstract

Research presented in this paper analyzed two data sets from Revealed Preference (RP) and Stated Preference (SP), obtained with a new travel diary and mode choice survey. This survey, called Mobility Jakarta, combines both revealed and stated preference parts and was conducted in the Greater Jakarta region. This is the first survey that collected responses from a substantial sample of the population across the whole metropolitan area. We estimated a pooled SP and RP data sets using a mixed logit (MXL) model and a multinomial logit (MNL) model. We explored their Willingness To Pay (WTP), e.g., the Value of Travel Time Savings (VTTS), Value of Travel Time Assigned to Travel (VTAT), and the elasticity for all mode choice alternatives, including On-Demand Transport (ODT) and Urban Air Mobility (UAM).