Follow the e-riders: Exploring behaviour change processes among e-bike adopters through a mixed-methods approach

Abstract

Promotion and assessment of sustainable and active mobility are increasingly widespread. Recent studies explore the role of electric-assisted bicycles (e-bikes) in travel behaviour, identifying motivation, substitution effects in other transport modes and changes at the individual level. However, evidence from longitudinal methods has been limited, and the use of either quantitative or qualitative approaches creates a gap between statistical generalisation and contextual understanding. This study employs a mixed-method approach to understanding the individual behaviour change process of e-bike adopters. Analyses are based on data from four waves of an online panel survey, semi-structured interviews conducted before and after with individuals who reported intention and then either adopted or did not adopt an e-bike, and approximately 9 months of mobility diaries from a mobile app. The study provides a comprehensive understanding of how, why, and under what conditions new technology adoption, such as e‑bikes, can support modal shifts.